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AI career platform · Team Leader

JOBEE interview-practice landing page

Giving a young AI career platform a clear first story — and a seven-person team a practical way to build it.

2024 · Strategy / Content / Team leadership

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(The brief)

Translate a complex AI product into a brand people could understand and try.

JOBEE helps candidates create CVs, assess profiles and practise virtual interviews while helping recruiters connect with suitable talent. During the demo stage, it needed a recognizable value proposition and a joined-up channel plan.

As Team Leader, I led the market and content research, shaped the first content and brand direction, and coordinated seven team members from planning through user feedback.

RoleTeam Leader
Team7 members
ChannelsLinkedIn, Facebook, TikTok, Web
FocusDemo launch
JOBEE interview-practice landing page
Collaboration and user-centred planning
JOBEE resume-builder landing page
Planning before production

(Measured outcome)

A clearer launch.
Early traction.

7K+LinkedIn impressionsOrganic channel performance
1.8KFacebook page visitsDuring the launch period
123User accountsFirst month after demo launch

(How it moved)

Research to message.
Message to system.

  1. 01

    Research

    Mapped the market, competitors, target users and SWOT factors to identify where JOBEE could be useful and distinctive.

  2. 02

    Position

    Defined the USP and translated AI features into job-search outcomes that candidates and recruiters could understand quickly.

  3. 03

    Coordinate

    Built the content plan, channel KPIs and Trello workflow; assigned responsibilities and monitored a seven-member team.

  4. 04

    Refine

    Consolidated testing feedback and helped adjust feature messaging and the demo experience before the next iteration.

(What was built)

One value proposition.
Four practical outputs.

01 / Foundation

SWOT + USP

A strategic base for deciding what JOBEE should own, emphasize and avoid.

02 / Audience

User profiles

Candidate and recruiter needs framed the language, content topics and channel roles.

03 / Content

Channel plan

Facebook, TikTok, LinkedIn and the demo website each served a distinct communication job.

04 / Operations

Trello workflow

Clear ownership, deadlines and KPIs kept a student team moving through the launch.

05 / Feedback

Testing loop

User comments were grouped and translated into clearer messaging and product refinements.

06 / Learning

Clarity wins

AI became credible when the communication led with the career problem, not the technology.

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