Understand the audience before deciding what the brand should say. Context, behaviour and motivation come before the content format — research first, production second.
01
Intro
Nguyen Thi Thanh Thao ©2026
people
— and
Ideas that
understand
understand
people
— and
move
brands
brands
Content Marketing · Social Media · Creative Planning. Four selected projects, each shaped by a different audience, channel and business problem — from an AI career platform finding its first voice to a dermatology clinic trading sales pressure for trust.
Good content is not just beautiful
I hold a Bachelor's degree in Digital Marketing from FPT University, Ho Chi Minh City. Through work in healthcare, FMCG and startups, I found that my strength lies in connecting insight, strategy and storytelling to create content that feels relevant to the audience and useful to the brand.
Four moves, repeated. Understand the context, audience and behavioural signals. Set the objective, content direction, funnel and core message. Develop content and visuals, then coordinate production for each channel. Review performance and feedback, then improve the next round.
Tell the brand's story in a way that feels human and consistent. Ideas and visuals make the message memorable; they never replace the message itself.
02
STORY
Every piece of content gets a clear purpose, a role in the funnel and a way to measure progress. Review the numbers and the feedback, then improve the next round.
03
GROWTH
Four selected projects, each shaped by a different audience, channel and business problem. Open any one for the full brief, thinking, execution and measured outcome.
Attention
moved and
products
moved too
+303.8% engagement and 544 products sold across the Vietnipa Tết campaign. 91.6K organic reach for BIOHA. 7K+ LinkedIn impressions for a JOBEE demo launch. Numbers only matter when the thinking behind them holds up.
(Let's work together)
HAVE A STORY
HAVE A STORY
WORTH TELLING
Insight. Story.
Growth.
I'm open to opportunities in Content Marketing, Social Media, Content Creation and Marketing Executive roles. Based in Ho Chi Minh City, working across healthcare, FMCG, beauty and startups. Replies within 24 hours.
thaontt11072002@gmail.com